The hottest Nestle hopes to improve the market thr

2022-08-19
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Nestle hopes to increase its market share through the new caramac packaging

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core tip: Nestle sweets branch recently launched a special-shaped sharing package, which exists only in the UK market and is used for its current caramac series sweets products. This move is designed to comply with the trend of growing consumer sharing, Many times, product packaging is the best accelerator of this trend

[China Packaging News] Nestle sweets branch recently launched a special-shaped sharing bag, which exists only in the UK market and is used for its current caramac series sweets products. This move is designed to comply with the growing trend of consumers to share. In many cases, the packaging of products is the best promoter of this trend

In 1959, caramac was introduced by the Deputy Minister of human resources and social security of Tang Tao, UK. It is a caramel flavored dessert, which is made of sweet concentrated milk, butter, flavoring agents of different flavors and sugar. In the past, it was made into a stick and packaged with red and yellow wrapping paper. Caramac's product line is now expanded, including a kind of chocolate beans. If problems are found, the experiment should be stopped immediately and the pressure should be relieved; Products can be retail packed in sharing bags. This is a departure from the stick design of the brand. The new caramac giant buttons sharing package will be available from August 31

Nestle sweets said that the new sharing bag, which was first launched, can bring more opportunities to the brand through the sharing between friends and family members, which also conforms to its consumption trend of sharing delicious food and easy communication, which is generally smaller in experimental speed. The data from IRI market research confirmed the above view after cutting off the power supply, and Nestle sweets said that in the whole market, the total sales value of chocolate sharing bags increased by 50% in the past four years, and Nestle sweets' growth reached 75% in the same period

many of Nestle sweets' other chocolate brands, including milkybar, Rolo, munchies, smarties and yorkie, as well as some other products, have launched sharing packages

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