Current situation and Prospect of the hottest grav

The current situation and Prospect of gravure printing market in Europe (Part 2)

whether investing in the latest gravure printing equipment or the necessary collectivization development will help gravure printing maintain and enhance its leading position in the magazine and catalogue printing market. Compared with rotary offset printing, gravure printing has made gratifying progress in adjusting its own structure to adapt to market development. For short gravure printing, limited by its production capacity, its competitiveness cannot be improved only from the innovation of prepress (relative to offset printing). If the economic situation improves, gravure printing can still meet its growing demand in the catalogue and magazine printing market

2. The application of gravure printing in packaging printing

in the past few years, the market share of gravure printing in the field of packaging printing has declined, and the development momentum of flexo printing is strong. However, recently, the packaging printing market has begun to turn to gravure printing. This phenomenon is called the revival of gravure printing. Through the continuous adjustment of product structure, it is mainly reflected in the growing demand for gravure printing equipment, especially in Asia, southern Europe and Eastern European countries. Compared with European and American countries, personnel costs in some third world countries are relatively low, so gravure printing has also developed rapidly in the packaging market in these countries. In addition, while the Asian and southern European markets require high-end prints, they also have high requirements for the gloss effect of package printing appearance. These requirements are finally met through gravure printing

in Europe, gravure printing plays a leading role in the packaging and printing of famous brand goods, which has been confirmed by the survey of printing technology conducted by the Nuremberg Consumption Research Association (GfK). Because gravure printing has high printing quality stability and ink gloss, 80% of famous brand goods choose gravure printing technology. In order to stand out in the fierce market competition, famous brands in the field of food packaging have put forward higher requirements for design and printing images. Gravure printing can just ensure the best printing quality. For example, after Tetra Pak changed its milk and juice packaging boxes to flexographic printing, it could not ensure the original high-quality packaging effect

3 application of gravure printing in decorative printing

another application field of gravure printing when a certain circuit produces a strange phenomenon is in decorative printing. Gravure printing can be used on the surface of materials with different coatings, such as floor leather and wallpaper printing, which belong to decorative printing. The global output of surface coating materials is about 6billion square meters, with an annual growth rate of 55%. The fastest-growing is floor leather printing, whose worldwide production increased from 50million square meters in 1995 to 400million square meters in 2001. The annual output of decorative paper reached 550000 tons, of which 46% used gravure printing technology

4 gravure printing market outlook

like other industries and economic industries, gravure printing industry has also changed in the past few years. At the same time, gravure printing is also facing challenges and opportunities, such as: the internationalization process of gravure printing market will be accelerated; Gravure group process will continue; Gravure printing will still occupy a leading position in catalogue, magazine and packaging printing due to its technical advantages and the introduction of modern equipment in the printing and prepress stages

in the field of packaging and printing, gravure printing will become the preferred printing method for famous brand products because of its high quality and high gloss effect. As flexographic printing no longer has obvious cost advantages in the range of high quality, the market share of gravure printing relative to flexographic printing will be increased

based on the background of the eastward expansion of the European Union, the entire gravure industry is bound to obtain various growth opportunities. Packaging gravure printing will maintain strong growth in Turkey, China and other countries with development potential. India, with a population of 1.2 billion, has a large affluent middle class, and its packaging gravure market is also remarkable

sound 3 is to pay attention to dealing with the relationship between the government and the market